Transmedia storytelling, as it is defined by Henry Jenkins, represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience ideally, each medium makes its own unique contribution to the unfolding of the story.
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Pottermore works on this level. The producers of Pottermore created “a communal storytelling engine. They’ll be doing what most movie studios have yet failed to do, which is to officialise and galvanise a massive fan base into a single location, and then service their wildest dreams.”
In a email interview with Forbes, Starlight CEO Jell Gomez describes why he saw the launch of Pottermore as being so important. “It exists not just to sell ebooks, but to nurture and ultimately expand the canon of Harry Potter itself. That’s historic in many ways.” He also says:
Within the site J.K Rowling has:
– Published her own encyclopaedia which expands everyones knowledge of her fictional universe.
– Hundreds of thousands of words of new material which is inserted into the interstices of the original novels.
– New characters.
– A more interactive version of the novel.
– Large chunks of additional information about the world of Harry Potter that she has been ‘hoarding’ during the writing process.
These materials are expanding our knowledge and deepening our experience of the story by allowing each medium to do what it can do best. J.K. Rowling is playing a vital role in the development of Transmedia Storytelling.
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Until next time,